Twitter is a great way to reach out to any customer base. This is because the platform has a vast number of users, and it’s designed to facilitate rapid mass-communication. Twitter lends itself particularly well to projects or activities that involve broadcasting. This is why Twitter attracts regular use from entities such as government agencies, corporations, and politicians.
Tweets Spread Faster Than the Speed of Sound:Marketing Manager Kristen Baker suggests that “Twitter is a great marketing tool for a number of reasons. The platform is free to use, it allows you to share and promote branded content in seconds, it expands your reach, and it allows you to provide quick customer service/support.” Here are a few tips on how to use Twitter well for marketing:
1. Leverage Hashtags:
One specific feature that makes Twitter stand out is hashtags. While hashtags are available on multiple platforms today, they were invented on Twitter and are more widely used there. Strategic and timely hashtags can create a lot of publicity through viral social media posts.
2. Announce Promotional Activity Through Tweets:
Twitter allows users to synchronize hyperlinks and embedded code through Tweets. This expands the options available to companies with respect to sharing or publicizing information. Depending on how many followers a Twitter page has, tweeting out links can create substantial free advertising.
3. Collaborate with Social Media Influencers:
Even if a Twitter page doesn’t have a large number of followers, it’s still possible to tap into wider audiences by collaborating with influencers. Strategic collaborations can increase brand visibility.
4. Design a Tailored Brand-Image:It’s impossible to use Twitter for marketing without creating an emotional/intellectual connection with followers. This is because at a fundamental level, Twitter is a text-based platform. This makes the Twitter experience more conversational than visual.