If you expect your business to thrive competitively, it’s important to advertise. But advertising in the modern economy is a different process from what it used to be in the past. Mainly because of the emergence of social media. Social media is gradually transforming into the most effective way to connect with consumers. E-Commerce Consultant James Gurd suggests that “ Creating a social media strategy will help you focus on using relevant platforms to connect with existing and new customers… Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase. 40% of users are actively deciding what to buy based on what they’ve seen on social media platforms, and this is only set to grow.” Here are a few reasons why a social media strategy is good for your company:
1. Social Media Bolsters Brands:
Advertising in legacy media is a very limited way to get public attention. Especially because traditional media restricts the amount of exposure you can get from airtime. Social media is the complete opposite. Messages sent through the Internet can reach a worldwide audience, with no time-constraints whatsoever.
2. Social Media is Economical:
If you want to reach a wide audience through conventional media, there’s no choice but to spend an exponential amount of money on ad space. But social media never imposes these kinds of costs on companies. It’s entirely possible to gain an audience on social media through slow and steady marketing. Viral marketing campaigns can even turn brands into household names in the blink of an eye.
3. Social Media Creates Web-Traffic:
Setting up a website for your business doesn’t guarantee that people will visit it. But combining that website with social media marketing encourages people to engage. The more versatile your outreach on social media is, the more avenues people have to gravitate to your website. Anything from videos, blogs, podcasts, streams and tweets can channel traffic.
For companies that aren’t used to transacting online, social media might come across as a very overwhelming resource. After all, engaging on social media isn’t as one-dimensional as paying for ad space in legacy media. But social media is actually much more powerful when used in a strategic way. It facilitates considerably more opportunities to connect with customers and energize them. If you’ve never thought about getting involved with social media, give it a try. You won’t regret adapting the way you advertise.